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Marketing Manager - Carlisle Roof Foam & Coatings in Carlisle, PA at Carlisle Construction Materials

Date Posted: 12/24/2018

Job Snapshot

Job Description

Job Summary:

Carlisle Construction Materials Incorporated, a worldwide leading diversified manufacturer of premium building products and related technology, has an immediate opening for a Marketing Manager for our Carlisle Roof Foam and Coatings (CRFC) business unit, located in Carlisle, PA.

This role is responsible for assisting with the development, implementation and administration of new marketing programs, initiatives, incentives and sales tools designed to grow CRFC sales. In this capacity, the manager will also have responsibility for the following related products – silicone coatings, acrylic coatings, and roof foam (SPF).

Job Responsibilities:

  • Responsibilities involve the definition and development of new marketing materials as well as updating existing documentation – to include marketing materials, ads, and literature related to the Roof Foam and Coatings product lines as required.
  • In close coordination with the CRFC Product Manager – Assist to monitor and update technical documentation to include Specifications and Details as well as Field Guides. 
  • Develop and present information to inside and outside groups regarding the product lines, promotional programs, product offerings and project status in a professional manner both verbally and in writing.
  • Develop a comprehensive annual marketing plan as well as manage the monthly priority review that is to be conducted with all related parties – purchasing, R&D, sales, IMC, Design Services.
  • Coordinate and manage the customer incentive programs to ensure that the program provides the desired sales impact.
  • Coordinate the Solicitation of VOC input from the field on marketing programs, competitors’ products and Carlisle products.
  • Assist with the development of marketing announcements and supporting sales tools for new products.
  • Conduct sales trend analysis and participate in quarterly management reviews.
  • Development and marketing of new CRFC products.

Job Requirements:

  • Bachelor’s degree required
  • 2 + years of experience in the commercial roofing industry or building materials industry
  • Experience with SPF, Silicone and Acrylics is preferred
  • Experience developing B2B marketing strategies and campaigns
  • Experience working with R&D, Product Management, Sales, and Manufacturing
  • Demonstrated ability to build collaborative relationships at all levels
  • Demonstrated excellent verbal, written and presentation skills.
  • Experience with MS Office.
  • Up to 50% overnight travel required.

Carlisle Construction Materials Incorporated offers a competitive benefits package which includes 401k, medical/dental/prescription drug, life insurance, flex spending, holiday and vacation pay.


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