Assistant Product Marketing Manager in Oklahoma City, OK at Carlisle FoodService Products

Date Posted: 2/15/2018

Job Snapshot

Job Description

Summary of: Assistant Product Manager

The Assistant Product Manager provides daily support to the Product Managers and Product Marketing Team in the management of particular product line(s) from conception through launch, and to end-of-lifecycle. Responsible for the creation of market needs assessment and concept documents, identifying market gaps, consumer trends and solutions. Monitor and communicate market trends and other data trackers, industry trends, consumer research, etc. Manage the creation of necessary marketing assets to support go-to-market launches. The Asst. Product Manager will be tasked to ensure that our product line is recognized as the best line by resellers and end users in the industry for value, quality, selection, innovation, features, reliability, and ease of use.



Specific Responsibilities:




• Responsible for the execution of daily tasks surrounding product portfolio management and strategies regarding product life cycle, pricing, positioning and promotion.
• Create marketing assets to support new product launches and existing products.
• Assist the Product Manager and Product Management team to roadmap, execute and launch products for their given division.
• Work with the Product Development Manager(s), marketing, branding, manufacturing and other cross-functional teams to ensure all new and existing products continue to meet cost, quality, and delivery targets, and provide consumers with the highest quality product experience.
• Assist in product part number and sku creation by utilizing the company's product lifecycle management tool.
• Conduct or manage thorough, accurate, exhaustive evaluations on competitive products.
• Ensure that all appropriate products are localized in terms of packaging, product specifications, marketing collateral, etc. for all international markets as necessary.
• Provide Marketing Department with sufficient information to develop product packaging, documentation, bulletins, and training material.
• Perform ongoing market research through direct customer contact and surveys, trade shows and journals, sales evaluations, monitoring competitors and industry trends, store visits and vendor contact.
• Understand the channels in which CFSP sells its products through (distribution, dealers, etc.). Know where our products sell through and what our top accounts are for assigned product line as well as sell-through information.
• Understand cost structure. Coordinate costing with Purchasing Department and pricing with Sales management. Periodically, review costing to ensure CFSP is cost competitive.
• Prepare budgets and break-even analyses for all new development type projects.
• Provide sales training information and classes as they relate to product, competitors, and the marketplace.
• Understand and follow company rules and regulations.
• Perform all other duties as assigned and required.





Qualifications:




• Four-year college degree in Business Administration or Marketing is preferred.
• Two years of similar or related work experience, foodservice experience is highly preferred.
• Self-motivated, proven leader.
• Excellent communication skills.
• MS Office proficient -- Excel and PowerPoint power user a plus (pivots).



Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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